Bruce Auto Group has been in business since 1927, and have built their reputation on the quality of vehicle and after-sales services, as well as through their dedication to customer service—aiming to provide the best dealership experience in Nova Scotia.
Under forward-thinking leadership, Bruce Auto Group had experienced significant growth and expansion in recent years, and was looking for a brand that would showcase their vision of becoming a household name in Nova Scotia and Atlantic Canada, as they continue to expand into new locations and shift towards offering more electric vehicles.
While having a long and rich history, they wanted their brand to reflect modern trends and forward-thinking visuals, which would also pair well when partnered with specific auto manufacturer partners and their own brand guidelines, such as Ford, Honda, Chevrolet, Mazda, and Nissan.
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